Success Story Of Google | Reasons for Google's success | Google's success | Google's success factors |- Fascinating Facts |

 

SUCCESSFUL STORY OF GOOGLE

The Abbreviation of Google is:

Global Organization of Oriented Group Language on Earth

Reasons for Google's success :

We all have connected to Google in our daily life. Once upon a time it was just a plain white page but now it has become an important part of our lives. Whoever gets a doubt, definitely they’ll try to know the answer to their query just in a very simple way by typing in the GOOGLE and within fraction of seconds they’ll get answer to the question. In fact, life without GOOGLE is just unimaginable for each one of us. This shows the unlimited success of GOOGLE company’s growth on this Earth Along with its usage, its value has also been increased day-by-day

                                                From 2007, GOOGLE’s stock price has been increased by 5000 percent. Now, in stock market its value is 1.29 trillion dollars. Here the magic is that when the google search engine started, it was not the only search engine and also it was not so profitable at that time. In 1998, When it was in the start -up time, it faced more expenditure than gain and when it was not at all a proper business model, the competitor at that time was Go to. com established search engine was able to gain 230 million dollars revenue in 1998. Now at this low budget how was the GOOGLE able to score such an immense success? What was the business model they followed to become such a huge successful company in the world? What can we learn from it? Let us see answers to these questions

 START -  UP OF GOOGLE COMPANY

We all know that Google was started by the two Ph.D. students who belonged to Stanford University Larry Page and Sergey Brin but the reality is different Google had a third founder also and he is Scott Hassan who wrote the Google search engine code but when the Google Company was about to establish, Scott Hasan has to take a step back to complete his further studies in Robotics. So, Larry Page and Sergey Brin only had to take the responsibility of taking the Google to abundant success. In the beginning, they kept BackRub as the name of the search engine. In those days when compared with the other search engines, how much the majority of the people are going through the websites and searching in it by clicking has been kept in count but Larry Page and Sergey Brin’s designed system, number of pages information i.e., detailed information with more data has been given importance. For this, Scott Hasan wrote a code for it and implemented. Actually, the system in it checks the black links of it that’s why its name ’Backrub’ has been mentioned and in their early times, Stanford professor an Indian Mr. Rajiv Moth Vani supported and guided them to reach success. Most of them don’t know him but he supported indirectly both of them

As we all know it is ‘Googol’ but because of spelling mistake it became ‘Google’ which means the number 1, which is followed by 100 zeros. In the same way their intension was to improve the web pages or search engine to unlimited number like this. Now in the whole world by 12^th Sep 2023, it must reach 1.98 billion websites. It is their goal. In 1998, this Susan Wojcicki’s garage, google company was incorporated. Initially, Google’s investment was 3 lakh dollars. Andy Bechtolsheim only invested for it in the beginning. Along with this in 1998, one more person named Ram Shriram met them both and they discussed about their venture with him and requested for an investment in it. *Then Sri Ram spoke with very well-known Amazon founder Mr. Jeffrey Preston Bezos and made him to invest 2.5 dollars in it. In fact, Sri Ram only invested 2.5 lakh dollars along with the money what he had in it. Initially through this investment whatever the profit they got, the amount collected from friends and family members i.e., 1million dollars is invested by opening their own original office in California.

                                    

Now the question is…

HOW DID IT FACED THE COMPETITORS AND STOOD SAFE?

They brought investors, started the company but they were unable to get google revenue. When compared with the computers, the Algorithm which Google utilized called BackRub was very effective and also was in advanced position but even then, they were unable to get more Revenue. At that time websites like YAHOO! Used to advertise on their home page and used to generate their own revenue, google also had that chance but google founder didn’t like it since he felt that the one who uses Google will not get the feel but regarding Revenue they were back. Along with this they didn’t had proper business model.In that situation Google founder started studying their competitor Yahoo! Because yahoo’s Revenue was not only more with adds on the home page but also more than that. In those days, even then yahoo didn’t had proper search engine. They used to get 50 -70 million dollars profit every year because without obtaining their own search engine, they took INKTOMI on lease and added a twist that is ‘paid search or cost per click’. What does it mean?

It means that if you search about a company, generally we type a key word like name or company’s product, when we do that, instead of getting company’s portal if we get company’s fake calls or spam websites if we get first suggested then those are not sold. They started selling those key words in auction. So, highest paid company will be displaced first. In this way, spam and scam decreased and yahoo’s revenue also increased and one more feature of it was that along with adds display, number of clicks also was counted to generate revenue that is only cost per click and it was good news for the companies which wanted to advertise. Then finally Google founder was able to decode Yahoo! and studied properly about it. The main two drawbacks what they found in Yahoo! Was *The one who can pay more can advertise more * if the major company buys the key words, then what about other companies from where will they buy? For example, if we put our vote to a particular person and if the machine is tampered then vote goes to that particular person but not to whom we voted in the same way this also used to take place. Also, small companies will not feel free to place their adds. To overcome these problems, Google brought a solution which made Google to stand in the best place of trillion dollars company and that is ‘About Quality Score’ it means amount which is paid by the company but about the weblinks related to the search will be diagnosed properly and allotted score. According to it the one which gets the highest score will be pushed forward and, in this way, it reaches the highest position even then the companies has bought it Google search engine diagnoses and then only gives the correct result. In this way, Vickrey Auction model has been introduced. The companies which want to buy it selects it in Auction at low cost and it becomes easy and possible for other companies to put their adds in the selected slots. This is the main and important reason for Google to become the best in the world. Because google used to provide more feature when compared with the features what the competitors had and those who wanted to place add had to pay low cost for best quality. So, most of them preferred Google. In this way, Google’s revenue started increasing abundantly without letting it down till now. In 2000, when it received 4000 million dollars revenue, now it reached to 1.5 billion dollars in 2003, then in 2004 it reached 3.18 billion dollars and in 2005 it reached to 6.13 billion dollars, and now in 2021 it reached 257 billion dollars. Even then Google faced tough and established competitors it reached to the highest peak of success and the reason is their creative innovations. From those innovations only these Gmail, Google News and google  suggest also had been introduced and these were discovered by their talented employees only but not others from outside. These all are Google side projects only but not particularly invented. The secret for this is Google gives 20% of their time to their own creativity and it gives a chance to the employees to concentrate on new and innovative thoughts ultimately resulting in the best way and  for the MICROSOFT, EXCEL, POWERPOINT ,Google provided free access, it is also one of the reasons to increase the users. In this way Google united with other companies and acquired around 253 companies. Few of them are Deja News in 2001 and recently acquired Bright Bytes in 2021. Therefore, Google reached to unlimited success and the success story is going on….

                                        “We all must feel proud to be a part of Google”